I am truly impressed by the level of knowledge supplied by Alexis during the process of re-designing the International Apparel Federation (IAF) website. The website was in need of a serious revamp in terms of functionalities, SEO, design and content. The aim was to highlight IAF’s mission – to be the knowledge network of fashion professionals worldwide – and translate this to a clean-cut, functional website which is accessed by members and non-members. The website consists of multiple layers: a members’ only area for IAF members, a directory of members linked to Google Maps and a specially designed Market Dashboard accessible only by members. Alexis works professionally and was able to achieve this complex website within one month – an unheard of timeframe! Social Media has also been incorporated on the website as well as a blog function, which helps IAF climb to the next level in association communications.